Industry Insights

Bread, milk, tea, biscuits, baby food, legumes, bottled water, edible oil, flour, cement bags, and detergents will all be required to provide full details on the packets under new packaging rules.

The government decided to impose ‘new packaging rules’ on January 1, 2023, which has been enthusiastically welcomed by fast-moving consumer goods (FMCG) businesses.

Packaging is sometimes more essential to customers than the item itself when it comes to FMCG goods. Choosing the proper type of flexible packaging product design can change the course of your product’s market trajectory. Consumers desire to know and trust what they are consuming, thus FMCG packaging should be credible and informative. Begin by deciding on the best flexible packaging material and colour for your bread product. Choose from a variety of possibilities and provide ample opportunity to create the ideal bread packaging.

Bread packaging requirements

At room temperature, bread has a brief preservation period of 3-7 days. Proper sealing and storing, as well as using the refrigerator or freezer when necessary, can help eliminate mould and increase the longevity of the product. If mould is discovered, the entire loaf should be discarded since mould can produce fatal mycotoxins.

The type of procedure also influences product quality, and technology enhances the quality of the bread significantly more.  The inclusion of anti-microbial packaging increases its worth and consequently the overall quality of the bread.

To ensure the uniformity of the bread size and shape during handling, transit, storage, and shipping, the packing material must meet both practical as well as marketing standards. Specifications for packaging:

• To protect the goods from spillage and spoiling.
• To protect against atmospheric variables such as light, heat, humidity, and oxygen,
• The packaging materials chosen should have strong water vapour and oxygen resistance.

The packaging material must have an effective barrier capability to avoid aroma/flavour loss and to keep external odours at bay.

As a result, the wrapping material should be oil and grease-resilient, as well as comply with the commodity.

In addition to the foregoing practical characteristics, the package content should have acceptable machinability, and printability, and be conveniently accessible and disposable.

Bread Packaging Products and material characteristics

The material chosen must have the following characteristics:

• Must be tamper-resistant.
• The product cannot be reactive with it.
• They must safeguard the preparation against environmental factors.
• It must not be toxic.
• The product must not have any sort of smell or taste.
• FDA approval is required.

Types of packing

• Plastic (usually flexible) is the most commonly used packing material because it provides adequate safety and preservation, grease resistance, physical strength, durability, machinability, and printability.
• Packaging materials used included polythene, polypropylene, laminated pouches, PVC-wrapped trays, and plastic jars. The applicability and adaptability of these packing materials in terms of keeping stability throughout storage are tested.

Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) are ideal for bread packaging at the current time.

The FMCG Packaging

The FMCG industry includes numerous important household items including bread that consumers are obliged to buy regularly. FMCG companies strive to provide their customers with high-quality, in-demand items by making their packaging as appealing as possible. FMCG items are swiftly sold in large quantities at a low cost.

Some of the main issues that manufacturers confront in the food and fast-moving consumer goods (FMCG) industry are keeping up with client demands, cost-effective production, and improving product differentiation. Growing customer demand for online shopping, new-age e-commerce platforms, and shifting purchasing habits have opened the road for inventive product packaging.

The Advantages of innovative packaging in the FMCG Industry

Innovative packaging is the main tactic used by manufacturers to differentiate themselves from competitors in this industry. With so many firms selling similar bread items, manufacturers need to distinguish themselves with their packaging now more than ever.

• Greater shelf visibility

Innovative packaging options aid in increasing shelf visibility and improving visibility in the retail sector. Because of the eye-catching designs employed in the bread packaging solutions, shelf visibility is achievable.

• Improved brand recall

They aid in increasing brand remembrance. A buyer may not have heard of your brand before, but if they like the packaging, they are more inclined to remember it.

• Product distinction

With millions of products on the market, product uniqueness is the only way to differentiate yourself from the competitors.

• Indigenous audience targeting

Language localisation allows FMCG companies to access their target consumer in their home market. It enables them to deliver their message effectively and develop a solid brand identity in regional marketplaces. The consumer experience will certainly improve when product information is presented in regional languages.

• Sales surge

When you start implementing new packaging solutions, your entire sales will grow. It allows them to build close relationships with their clients and extend their customer base throughout the entire nation.

• Increased client satisfaction

Customers choose things that are not only functional but also eye-catching. Customers who see effectively designed packaging are more likely to be satisfied with your goods and return for more.

We make all types of flexible FMCG packaging products for a variety of leading Indian brands in industries including bread and other food products. Our FMCG packaging is available in 8 colours, is extremely customizable, and is designed to meet a wide range of demands while remaining cost-effective and productive for our partners.