Sustainable packaging for cosmetics Brands in India

Sustainable packaging for cosmetics Brands in India

Cosmetics packaging has been a major contributor to the plastic waste problem in India.

According to a report by the Central Pollution Control Board, India generates around 26,000 tonnes of plastic waste every day. A huge portion of hazardous waste comes from packaging waste. Plastic packaging not only contributes to the waste problem but also has negative impacts on the environment and human health.

To address these issues, many cosmetic brands in India are now turning to more sustainable and eco-friendly packaging solutions. One of the most popular solutions that brands are adopting is paper mailer bags. In this blog, we will explore how paper mailer bags can be used for cosmetics packaging in India.

What are paper mailer bags for packaging?

Paper mailer bags are eco-friendly sustainable packaging bags that are made using paper. These are very lightweight, tear-resistant, cost-effective and can be recycled after use. Paper mailer bags are becoming increasingly popular for e-commerce packaging and fast food packaging especially at outlets, but they also have a great utility for cosmetics packaging.

Why using paper mailer bags for cosmetics packaging is a great idea?

  • Environmentally friendly: Paper mailer bags are a renewable resource. They can be recycled after use, reducing the amount of waste generated.
  • Cost-effective: Paper mailer bags are affordable and when bought in bulk are very cost-effective packaging solution.
  • Brand image: Using paper mailer bags for cosmetics packaging improves the brand image of a cosmetic company. Consumers are increasingly becoming conscious of environmental issues and are more likely to choose products from companies that are eco-friendly.
  • Customization:Highly customizable with branding and logos, providing a unique and personalized touch to the packaging.

Which type of cosmetics products are good for paper mailer bags?

As a cosmetic brand, most of the products you have will be liquid-or fluid based creams packed in tubes or plastic boxes that are further packed inside carton boxes. So firstly you need to find out the lightweight products.

You can use these bags in 3 ways:

  1. At all your outlets where shipping is done in your brand-customized paper bags
  2. For dry or solid cosmetic products
  3. As an alternative to carton boxes for light-weight products that reduce your packaging expenses and give a brand image that shows the social responsibility towards the environment

How to use paper mailer bags for cosmetics packaging in India?

Introducing new and sustainable packaging may sound tedious and difficult but the effort is worth the fruits. Now when it comes to paper mailer bags, as a cosmetics company you need to understand which of your products are suitable.

  • Identify which products will be packed in this sustainable packaging option. Also, identify the average ticket weight and dimensions to know which sized bags should be made for shipping.
  • Choose the right size: Choose paper mailer bags that are the right size for cosmetic products. The bags should be slightly larger than the products to allow for some cushioning.
  • Add cushioning: Add cushioning material such as recycled paper, bubble wrap, or biodegradable foam to provide extra protection to the products during shipping.
  • Customize the bags: Customize the paper mailer bags with the brand logo and other relevant information such as the product name, ingredients, and usage instructions.
  • Promote eco-friendliness: Include information about the eco-friendliness of the packaging on the product packaging and website. This can help to raise awareness among consumers about the environmental benefits of using paper mailer bags.

Wait Wait Wait!!!

Challenges of using paper bags for cosmetic packaging
  • Durability: While paper bags are sturdy and can provide sufficient protection for most cosmetic products during shipping, they may not be suitable for products that are fragile or prone to damage. For example, glass bottles or jars may require more durable packaging to ensure safe transportation.
  • Moisture resistance: These bags are not moisture-resistant, which means they may not be suitable for products that are sensitive to moisture, such as powdered cosmetics or skincare products. In such cases, cosmetics brands may need to use additional packaging materials to protect the product from moisture.

For ecommerce packaging of cosmetics products

Paper mailer bags alone might not be suitable for e-commerce for all the pacakaging products because of their strength so you might require extra cushioinig and protection layers of bubble-wrap for security and safety of contents.

There are many packaging products supplier in Delhi and UP which can help you with sustainable packaging solutions.

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