When shopping online, eCommerce packaging is frequently the only physical contact a customer has with your brand. It allows you to leave a lasting impression, differentiates yourself from your competitors, and provide an exceptional customer experience. In addition to influencing purchasing decisions, great eCommerce packaging motivates repeat business and encourages buyers to share your products on social media or leave a positive review.
The Importance of eCommerce Packaging
According to a recent survey, buyers of luxury items are even more likely to share a package on social media, with 38% doing so. On Instagram, YouTube, and other social media platforms, the hashtag #unboxing has been used 1.7 million times. As a result, it’s clear that opening packages is a fun experience for many consumers, and it’s a great way for businesses to raise brand awareness.
Trends in eCommerce packaging
Consumer trends and opinions are critical for online sellers who are concerned about their brand’s reputation. Wasteful, over-sized packaging, for example, is becoming less popular, while sustainable eCommerce packaging is becoming more popular. This trend appears to be intensifying with the passage of time. Younger shoppers place a higher value on sustainability, saying it influences their purchasing decisions. Trends in eCommerce packaging. Consumer trends and opinions are critical for online sellers who are concerned about their brand’s reputation. Wasteful, over-sized packaging, for example, is becoming less popular, while sustainable eCommerce packaging is becoming more popular. This trend appears to be intensifying with the passage of time. Younger shoppers place a higher value on sustainability, with 74% of 18–29-year-olds saying it influences their purchasing decisions.
Ideas for eCommerce order packaging
Stylish interior design
Many beauty and stationery brands are well-known for providing thoughtful packaging in their physical retail stores. It does, however, offer on-brand eCommerce packaging. Customers are greeted with a bright yellow and white pattern, as well as a thank-you note and yellow tissue paper when they open the plain brown boxes. The packaging is elegant and stylish, reinforcing the brand’s image and quality perception.
Give stickers to customers who leave reviews
Positive feedback is pivotal to the survival of an eCommerce business, so why not request a review from your customers before they forget? Stickers can be used to convey a wide range of marketing messages, including thank-yous, brand logos, and social media platform handles. We can use star-studded, personalized stickers that solicit feedback from customers.
Personalize your packing slips.
Customers still want packing slips and pre-printed product return labels, even if they prefer more environmentally friendly packaging. Consider how you can combine these elements to promote your brand while maintaining excellent customer service. Some companies have taken advantage of the opportunity to share doodles with their customers.
Market your company
Great brands communicate their voice and values at every opportunity, including on their eCommerce packaging. Consider using elements from a marketing campaign, a slogan, or a tagline in your presentation.
Make use of reversible packaging.
These packages, like many big online shopping brands used for eCommerce packaging, have designs on the inside. Nike’s reversible boxes, on the other hand, can be turned inside out and reused as gift wrap. The brown cardboard exterior hides any signs of rough handling. This is far more convenient for customers and far more environmentally friendly than traditional gift-wrapping.
Use an environmentally friendly design.
Their unusually shaped cardboard boxes make a statement, but they don’t require any glue to hold them together, making them an excellent example of sustainable eCommerce packaging. After the box has been delivered, customers can easily flatten and recycle it. It’s also made entirely of recycled materials.
Obtain certification for the environment
Environmentally conscious companies like Amazon and Flipkart use certified and recycled paper whenever possible. This shows that their packaging materials are responsibly sourced. If you want to appeal to a young, environmentally conscious audience, consider doing the same.
Think about selling refills.
As consumers become more tolerant of unnecessary packaging, eCommerce sellers should consider ways to reduce their own. If your logistics carbon footprint cannot be reduced, your product packaging might. Vedix is an environmentally conscious company that sells shampoo refills to show its commitment to customers. Pouches can assist you in reducing packaging and shipping costs.
Embossed metallic stickers
If you use plain or minimalist packaging to save money or increase sustainability, embossed stickers are a great way to add a sense of quality and luxury to your eCommerce packages.
Freebies should be included in your packages.
According to 49 per cent of respondents, consumers want freebies in their packages. Your customers will be surprised and delighted, whether it’s with stickers, magnets, or free samples. This eCommerce marketing strategy encourages repeat purchases by increasing customer loyalty. Glossier, a make-up brand, uses branded stickers to increase exposure, and L’Occitane, a French beauty brand, is known for including a selection of free samples in its shipments.
Personalize your packing tape
Brown cardboard boxes are frequently the most cost-effective and environmentally friendly option for eCommerce packaging. (Recycled content is usually higher than white cardboard.) This does not mean you should drop your branding. Use custom packing tape or stamps to personalise deliveries.
Reusable shipping bags, such as those sold by Reliance Mega Mart, are growing in popularity, especially among clothing retailers who don’t use bulky protective packaging. Major retailers such as H&M and Zara have experimented with this new approach to sustainable eCommerce packaging in an effort to make online shopping more sustainable. H&M offers discounts to customers who return their bags by mail or in-store.
Design packaging that is too lovely to be thrown away.
Sugar Cosmetics’ gift sets come in appealing, reusable boxes. The boxes’ labels encourage customers to keep them as keepsakes for storing items, eliminating the need for wrapping paper. In an effort to use more sustainable eCommerce packaging, the company made its boxes smaller and replaced any plastic inlays with compostable alternatives.
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