Industry Insights

Product packaging plays an essential role in the marketing of any company’s product. Packaging is a necessary component of supply chain management to handle operations effectively. With the advancement of e-commerce, people are shifting towards online shipping, and the packaging of the product is an important factor in driving sales.

Packaging products not only preserves a product or provides safety to it but also helps to build an emotional connection with the consumers that enables them to buy a product.

Importance of Choosing the Right Packaging Materials for packaging

Packaging your product strategically is important because it protects the product, allows efficient distribution, conveys essential handling information, makes storage easy, and promotes your brand.

Therefore, it is essential for business owners to select suitable packaging materials for their products. While choosing materials for packaging products, it is necessary to select a package that will deliver products to the customers safely, convey the message effectively, and be environmentally friendly.

Choosing sustainable packaging materials reduces environmental hazards and makes you stand out among your competitors. So, you must do research and choose the correct packaging for your product. Let us explore the different types of packaging products, and you can choose the one that best fits your business!

Types of Packaging Products

Product packaging is widely classified into four types of packaging products that are as follows:

• Primary Packaging
• Secondary Packaging
• Tertiary Packaging
• Ancillary Packaging

Primary Packaging

The packaging that is directly in contact with your product is called primary packaging. This can include packaging or food, cosmetics, gadgets, clothing, accessories, etc.

Some examples of primary packing are as follows:

• Composite Cans: They are made up pf many layers to provide a barrier. They are made up of aluminum foils, paper, or plastic laminates. They are used to pack products like chips, biscuits, tea leaves, etc.
• Lamitubes: These are widely used for packaging products that have a thick consistency. They have multiple layers to protect the main product. It is used to pack pharmaceutical and cosmetic products that come in the form of a paste or gel.
• Plastic containers: They are made of high-density polyethylene and are widely used because they are cheap, resistant to chemical corrosion, and recyclable. Plastic containers are used to pack certain food items, beverages, medicines, oil, and lubricants.

Secondary Packaging

The type of packaging technique that provides safety to the primary packaging with the actual product inside it is known as secondary packaging. It is also known as shipping packaging because it is generally used to transfer or store bulk quantities of product.

Secondary packaging involves:

• Paper Mailer Bags: Paper Mailer bags are the most usable and trendy sustainable packaging product for industries and businesses like ecommerce, makeup, food delivery. These are safe and secure bags made of paper for light packaging and are economical. Some consider them a part of the secondary packaging family and some consider as primary. They go in both.

• Congurrated Boxes: These are widely used by e-commerce business owners as they are lightweight, store products safely, and are economical. Most of these cardboard boxes are made from recycled materials and thus contribute to sustainability.
• Plastic Crates: Plastic crates are an effective way to transport bulk quantities of products from one place to another or simply store them in the warehouse. Departmental stores use it to store fruits, vegetables, milk, and bottles.
• Padded Mailers: These are lightweight and portable and are used to ship smaller, flat, or delicate items like jewelry, books, or handcrafted goods. They have a bubble wrap to provide cushion to the actual product. Padded mailers are made of biodegradable materials and, hence, are environment-friendly.

Tertiary Packaging

This is used to ship and distribute the final product and is the outermost layer of packaging. It ensures the safety of the product during the transit.

Some examples of tertiary packaging are as follows:

• Wooden Containers: This is a broad category of wooden trays, wooden boxes, and wooden crates. These are made of biodegradable materials, are recyclable, and are easily repaired if damaged. It can be customized in creative ways for branding.
• Pallets: Pallets are a flat transport structure and are used for handling products where durability is a high requirement. It can take heavy loads for prolonged periods without deformation.
• Metal Containers: Metal containers are used in global supply chain management operations. It is used for packaging weather-resistant products and can be quickly loaded into ships, trains, and trucks for international shipping.

 Ancillary Packaging

To ensure that the final packaging is safe and durable, ancillary packaging is vital. It plays an essential role in packaging because, without it, primary and secondary packing will not last. Ancillary Packaging allows us to deliver store products safely and organize and customize them.

Some examples of ancillary packaging are as follows:

• Adhesives: These are chemical compounds that are used for packaging in the construction and manufacturing of electronics, vehicles, and furniture. Adhesives are widely used in homes and industries.
• Tapes: Tapes are most commonly used for packaging are available in different sizes and colors and can be customized easily according to your brand. Plastic tapes are widely used for gifting, wrapping, and arts and crafts.
• Void Fill: Void Fills are cushioning materials that are used to ship fragile and delicate products. They protect the products from getting damaged from bumps, shocks, and vibrations during transportation. They also make the packaging aesthetically appealing.
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Step to Create an Attractive Product Packing using different types of Packaging Products

Here are simple steps that you should keep in mind while getting product packaging designed.

• Choosing the suitable packaging is essential for your product. You should select the packaging according to the size of your product and budget.
• Select materials made from biodegradable components that are environment-friendly.
• Ensure that the packaging is easy to unbox or open to provide a seamless experience to the customers.
• Using wrapping paper for your packaging increases safety and makes the packaging aesthetic. It is usually used by businesses for branding and enhancing user experience.
• Adding customized stickers to cardboard boxes is usually inexpensive and makes your product stand out and look attractive.

Are you looking for product packaging that fits in your product, is cost-friendly, and communicates your brand message effectively?  Global Parachem is one of the top packaging supplier in Delhi that will help your business, enhance your product aesthetics, and increase your sales! So, contact Global Parachem for affordable and best packaging products in Delhi.